Goodbrother
The Fractional Video Company
We specialize in branded videos and ads for digital, social media, and TV.
Hundreds of video projects delivered to 100+ happy customers
Who We Are
We're a Fractional Video Company. Our flexible team helps brands create, produce, and distribute videos without the need for a full-time staff. From strategy to execution, we make sure your brand’s story is told clearly and effectively.
End-to-end video creation
Services We Offer
Our process involves strategic planning, creative development, production and post-production, targeted distribution, and ongoing optimization to ensure maximum impact throughout your content's lifecycle.
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1. Strategy
Initial planning, defining goals, and setting the direction.
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2. Creative
Conceptualizing and scripting content that aligns with the strategy.
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3. Production & Post
Filming, editing, and refining the content for final delivery.
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4. Distribution
Strategically releasing the content across selected platforms.
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5. Optimization
Continuous refinement and analysis to maximize impact.
The Buyer's Journey Kickstart is our flagship service, ideal for both new and established brands looking to re-energize their video strategy. In this 12-week video blitz, we create a series of videos that attract, engage, and convert customers, ensuring your brand's message is clear and effective from the start.
Check out the Buyer’s Journey Kickstart
Unsure of where to start?
Latest Articles
Transformative & effective video projects
Our Work
Founded by brothers Jake and Ethan Russell, Goodbrother has been at the forefront of content creation for over a decade. Based in New York, we've meticulously built exceptional teams to support every aspect of content creation. With extensive experience across small digital projects, broadcast television, and internal communications projects, our focus has been on delivering high-quality, impactful content.