Your Guide to Social Video Specs
Are you confused about the ever-changing video specs for social media and networking platforms? So are most people! Each platform has a unique user interface, requiring different uploading specifications and aspect ratios for videos. To make matters more confusing, these dimensions are constantly changing. So we’ve compiled everything you need to know about social video specs (and we will update this article as changes occur).
SQUARE, PORTRAIT, AND LANDSCAPE IN-FEED VIDEOS GUIDELINES:
Minimum resolution for landscape video: 600 x 315
Minimum resolution for square video: 600 x 600
Minimum resolution for vertical video: 600 x 750
Landscape aspect ratio: 1:91:1
Square aspect ratio: 1:1
Vertical aspect ratio: 4:5
Max file size for all formats: 4GB
Recommended video formats: MP4 and MOV
Maximum video length: 60 seconds
Ideal video duration: around 30 seconds
Max video frames: 30fps
Instagram Stories Guidelines
Recommended resolution: 1080 x 1920
Minimum resolution: 600 x 1067
Aspect ratio: 9:16
Max file size: 4GB
Recommended video formats: MP4 and MOV
Maximum video length: 15 seconds
Instagram TV (IGTV) Guidelines
Recommended resolution: 1080 x 1920
Minimum resolution: 720
Aspect ratio: 9:16 or 16:9 (IGTV has added support for landscape videos recently)
Video duration: 15 seconds - 10 minutes (can upload videos up to 60 minutes using a desktop computer)
Maximum file size for videos < 10 minutes: 650MB; Videos up to 60 minutes: 3.6 GB
File format: MP4
In-feed videos Guidelines
Best video dimensions: 280 x 720
Minimum width: 600 pixels (length depends on the aspect ratio) for Landscape and Portrait
Landscape aspect ratio: 16:9
Portrait aspect ratio: 9:16 (if the video has a link, the aspect ratio is 16:9)
Mobile renders both video types to aspect ratio 2:3
Max file size: 4GB
Recommended video formats: MP4 and MOV
Maximum video length: 120 minutes
Ideal video duration: 1 minute
Maximum video frames: 30 fps
Facebook Stories Guidelines
Recommend dimensions: 1080 x 1920
Aspect ratios: 1.91 to 9:16, with colored gradient bars rendered above and below videos under 9:16. The text field will also be placed under below videos smaller than this aspect ratio
Max video file size: 4GB
Max video length: 15 seconds
Recommended video formats: MP4 and MOV
360° videos Guidelines
Maximum dimensions: 4096 x 2048
Minimum width: 600 pixels (length depends on the aspect ratio)
360 aspect ratio: 2:1
Max file size: 1.75GB
Recommended video format: MP4
Video length: < 40 minutes
Maximum video frames: 60 fps
Landscape and Square Videos Guidelines
Landscape recommended dimensions: 320 x 180 (256K bitrate), 640 x 360 (768K bitrate) and 1280 x 720 (2048K bitrate)
Square recommended dimensions: 240 x 240 (256K bitrate), 480 x 480 (768K bitrate) and 640 x 640 (1024K bitrate)
Minimum dimensions for both is 32 x 32
Maximum dimensions for both is 1280 x 1024
Aspect ratios are between 1:2.39 to 2.39:1
Max file size: 512MB
Recommended video formats: MP4 for web and MOV for mobile
Video length max is 140 seconds
Ideal Video duration: around 45 seconds
Maximum video frames: 40 fps
In-feed video Guidelines
Max file size: 5GB
Minimum file size: 75KB
Video duration: 3 seconds - 10 minutes
Resolution range: 256x144 to 4096x2304
Aspect ratio: 1:2.4 - 2.4:1
Frame rates: 10fps - 60 fps
Bit rates: 192 kbps - 30 Mbps
Formats supported: ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3.
Video Advertising Specs Guidelines
Video duration: 3 seconds - 30 minutes
Ideal video duration: <15 seconds
File size: 75KB - 200MB
Orientation: Only horizontal. Vertical videos are not supported by LinkedIn video ads.
Pixel and aspect ratio:
360p (480 x 360; wide 640 x 360)
480p (640 x 480)
720p (960 x 720; wide 1280 x 720)
1080p (1440 x 1080; wide 1920 x 1080)
File format: MP4
Frame rate: Maximum 30 fps
YouTube
Youtube Video Guidelines
Recommended dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p)
Minimum dimension: 426 x 240
Max dimension: 3840 x 2160
Aspect ratio: 16:9 (automatically adds pillarboxing if 4:3)
For mobile viewing, the best aspect ratio is a 2:1 aspect ratio (3840 x 1920)
Maximum file size: 128GB or 12 hours (whichever is less)
Accepted video formats include: MOV, MPEG4, MP4, AVI, WMV, MPEGPS, FLV, 3GPP, and WebM
Maximum video length: 12 hours