Buyer’s Journey Kickstart
Comprehensive Video Solutions
Our Buyer's Journey Kickstart service creates a series of targeted videos that guide potential customers from the awareness stage to the decision-making process. From brand awareness to driving conversions, we create videos that fit seamlessly into your customer’s journey.
Tailored Content for Every Stage of the Journey
Navigating the Buyer’s Journey with Strategic Video Content
Guiding Your Customers’ Path
Whether it’s an introductory brand video, a product explainer, or a testimonial, each piece of content is designed to move your audience closer to making a purchase.
Our Work
Transformative & effective video projects
Buyer’s Journey Kickstart
12 Week Breakdown
Our process involves strategic planning, creative development, production and post-production, targeted distribution, and ongoing optimization to ensure maximum impact throughout your content's lifecycle.
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Week 0
Kick-off & Setup
Begin with a kick-off call, set up video tracking, and install necessary tools to monitor performance.
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Week 1
Strategy
Develop the video strategy, discuss the sales pipeline, and outline creative ideas for content.
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Week 2
Creative Development
Script the videos for Awareness, Consideration, and Decision stages to align with the buyer’s journey.
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Week 3
Production
Film all video content for the Awareness, Consideration, and Decision phases.
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Week 4
Post-Production • Awareness Videos
Edit Awareness videos and prepare them for distribution.
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Week 5-6
Launch • Awareness Videos
Upload the Awareness videos, conduct A/B testing, and set up tracking reports.
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Week 7
Post-Production • Consideration & Decision Videos
Edit the Consideration and Decision videos and get them ready for distribution.
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Week 8
Month 1 Report
Provide a detailed report on the performance of the Awareness videos.
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Week 9-10
Launch • Consideration & Decision Videos
Upload the Consideration and Decision videos, perform A/B tests, and generate reports.
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Week 11
Optimize & Plan
Optimize the Consideration and Decision content and discuss plans for ongoing engagement.
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Week 12
Month 2 Report
Deliver a performance report covering the entire 12-week video journey including results from Awareness, Consideration & Decision content.
Trusted by top brands for video success
Complete Video Approach
Align your video content with the buyer’s journey—Awareness, Consideration, and Decision—in just three months. We set up baseline content, video tracking, and optimization routines, ensuring your brand stays top-of-mind as customers move from interest to decision.
Strategic Videos for every phase of the Buyer’s Journey
Client Stories