FAQ
Explore our Frequently Asked Questions
General Information
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Goodbrother is a Fractional Video Company that provides comprehensive video content creation services, including strategy development, content creation, and distribution. We offer a unique blend of subscription-based and project-based engagements to ensure flexibility and efficiency.
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A Fractional Video Company offers the expertise and continuity of an in-house video team without the overhead costs. This model provides brands with high-quality video content and strategic insights on a part-time basis, tailored to their specific needs.
Process and Tools
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Our process is divided into three phases: Strategy, Content, and Distribution. Each phase includes four critical subsections to ensure comprehensive and impactful video content creation and delivery, from initial strategy development to final distribution.
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TeamGb is our proprietary suite of tools and apps designed to streamline video production and project management. It automates workflows, enhances client collaboration, and drives efficiency, ensuring that project timelines are optimized and resources are effectively allocated.
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The terms "Paid Media Strategy" and "Distribution Strategy [of Paid Media]" refer to distinct yet interconnected aspects of advertising and marketing:
Paid Media Strategy: This is the overall approach and plan for using paid media channels to achieve marketing and advertising goals. It includes deciding on the objectives (like brand awareness, lead generation, or sales), identifying the target audience, selecting appropriate media platforms (such as social media, search engines, or traditional media), setting budgets, and determining the messaging and creative approach. A paid media strategy focuses on how best to leverage paid placements to reach desired business outcomes.
Distribution Strategy [of Paid Media]: This focuses specifically on the tactical aspects of deploying the advertising content across chosen paid media channels. It involves the logistics of ad placements—when, where, and how often ads will appear. This strategy includes decisions on scheduling (timing of ads), geotargeting (targeting specific locations), device targeting (mobile vs desktop), and the optimization of these placements for maximum effectiveness and efficiency based on performance data.
TLDR: In essence, while a paid media strategy defines the "why" and "what" of your paid advertising efforts, the distribution strategy of paid media addresses the "where" and "when," detailing the execution plan for getting your ads in front of the right audience effectively.
Value and Differentiation
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We leverage data and analytics to demonstrate the effectiveness of video content in driving tangible business results. Our approach involves constant evaluation and adjustment of content strategies based on performance, ensuring the highest ROI for our clients.
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Unlike traditional companies, we offer a Fractional Video Company model that combines the flexibility of subscription-based services with the expertise of a dedicated team. Our integrated strategy and production capabilities, along with proprietary technology like TeamGb, set us apart in the industry.
Cost and Pricing
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Our revenue model includes a Monthly Management Fee for ongoing strategy and distribution management, a Video Content Creation Fee billed on a project basis, and an Ad Spend Fee that covers the costs of paid advertising channels. This structure provides transparency and flexibility in pricing.
Mission & Vision
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To make impactful and entertaining videos by leveraging technological innovation to streamline operations across multiple verticals in the advertising industry.
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To create stories that are exciting, impactful, and unforgettable, fostering highly productive, collaborative, and fun working environments.