Buyer’s Journey Kickstart

12 Week Breakdown

Our process involves strategic planning, creative development, production and post-production, targeted distribution, and ongoing optimization to ensure maximum impact throughout your content's lifecycle.

  • Week 0

    Kick-off & Setup

    Begin with a kick-off call, set up video tracking, and install necessary tools to monitor performance.

  • Week 1

    Strategy

    Develop the video strategy, discuss the sales pipeline, and outline creative ideas for content.

  • Week 2

    Creative Development

    Script the videos for Awareness, Consideration, and Decision stages to align with the buyer’s journey.

  • Week 3

    Production

    Film all video content for the Awareness, Consideration, and Decision phases.

  • Week 4

    Post-Production Awareness

    Edit Awareness videos and prepare them for distribution.

  • Week 5-6

    Distribute Awareness

    Upload the Awareness videos, conduct A/B testing, and set up tracking reports.

  • Week 7

    Post-Production Consideration & Decision

    Edit the Consideration and Decision videos and get them ready for distribution.

  • Week 8

    Month 1 Report

    Provide a detailed report on the performance of the Awareness videos.

  • Week 9-10

    Distribute Consideration & Decision

    Upload the Consideration and Decision videos, perform A/B tests, and generate reports.

  • Week 11

    Optimize & Plan

    Optimize the Consideration and Decision content and discuss plans for ongoing engagement.

  • Week 12

    Month 2 Report

    Deliver a performance report covering the entire 12-week video journey including results from Awareness, Consideration & Decision content.