Buyer’s Journey Kickstart
12 Week Breakdown
Our process involves strategic planning, creative development, production and post-production, targeted distribution, and ongoing optimization to ensure maximum impact throughout your content's lifecycle.
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Week 0
Kick-off & Setup
Begin with a kick-off call, set up video tracking, and install necessary tools to monitor performance.
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Week 1
Strategy
Develop the video strategy, discuss the sales pipeline, and outline creative ideas for content.
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Week 2
Creative Development
Script the videos for Awareness, Consideration, and Decision stages to align with the buyer’s journey.
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Week 3
Production
Film all video content for the Awareness, Consideration, and Decision phases.
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Week 4
Post-Production Awareness
Edit Awareness videos and prepare them for distribution.
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Week 5-6
Distribute Awareness
Upload the Awareness videos, conduct A/B testing, and set up tracking reports.
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Week 7
Post-Production Consideration & Decision
Edit the Consideration and Decision videos and get them ready for distribution.
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Week 8
Month 1 Report
Provide a detailed report on the performance of the Awareness videos.
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Week 9-10
Distribute Consideration & Decision
Upload the Consideration and Decision videos, perform A/B tests, and generate reports.
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Week 11
Optimize & Plan
Optimize the Consideration and Decision content and discuss plans for ongoing engagement.
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Week 12
Month 2 Report
Deliver a performance report covering the entire 12-week video journey including results from Awareness, Consideration & Decision content.