M Booth + The Macallan

whiskeyfmcg

Mar 3

Written By Jake Russell

M BOOTH + THE MACALLAN

MAC AND CHEESE

Context

M Booth is a public relations agency based in New York City. The Macallan is an internationally-renowned premier Scotch whisky company.

Requirements

M Booth needed a production agency to create a series of videos to accompany The Macallan’s new campaign, “Mac & Cheese,” which encourages consumers to pair cheeses with various expressions of The Macallan’s whiskies.

Solution

Good Brother was contracted to lead production and post-production for this project.

Services

• Pre-Production

+ Logistics
+ Scouting
+ Prep

• Production

+ Produced
+ Directed
+ Shot

• Post-Production

+ Post Supervise
+ Offline Picture Edit
+ Sound Mix & Master
+ Color Grade
+ Online Picture Edit & Final Assembly

Shoot Days: 1
Production City: New York, NY

Creative Concept

This 4 video series featured one of The Macallan’s top brand ambassadors discussing the proper way to pair various cheeses with different expressions of The Macallan.

Live Action Shoot

This was a 2 camera, 1 day shoot taking place at Murray’s Cheese Bar in the West Village of Manhattan.

Timeline

This project required a quick turn-around, and took about 5 weeks from start to finish. The RFP & Proposal process took under a week, and pre-production took about 10 days itself. The client had already sourced a location and talent, so we were able to ramp up quickly. The shoot took 1 day, and the editing process took about 3 weeks.