GSK | Biotène
GSK | BIOTENE
DON’T LET IT INTERRUPT YOUR LIFE
Client
GlaxoSmithKline is a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer.
Requirements
The campaign centered on GlaxoSmithKline’s brand Biotene, an over-the-counter dry mouth therapy. We worked with GSK to move away from the typical advertising seen in the pharmaceutical category and go with something bold.
Solution
We combined GSK's data-driven approach and our agile end-to-end process. The genuine collaboration and trust we were able to find with GlaxoSmithKline resulted in a unique partnership, and a campaign centered on creative storytelling. Together we created one hero campaign with six cutdowns with individual storylines.
We are thrilled that this partnership, and the resulting content, has been named a Gold Telly winner at the 41st annual Telly Awards.
Services
• Creative Development
+ Directors Treatment
+ Storyboard
• Pre-Production
+ Logistics
+ Casting
+ Scouting
+ Prep
• Production
+ Produced
+ Directed
+ Shot
• Post-Production
+ Post Supervision
+ Voiceover Casting & Voiceover Recording
+ Offline Picture Edit
+ Screen Compositing
+ Sound Mix & Master
+ Color Grade
+ Online Picture Edit & Final Assembly
Pre-Production
Straddling both worlds and operating as a hybrid between an agency and production company, Goodbrother's team lead the charge in both creative development and production with Jeff Scardino as the Creative Director and Evan Kelman as the Director..
Live Action Shoot
This campaign was shot over two days at four different locations.
Timeline
The campaign was created in only two months’ time from brief to delivery.
Final Cut
Check out the final piece:
