K. RASHAÉ
K. RASHAÉ
MASTERPIECE
Client
Services
• Creative Development
+ Mood boards
• Pre-Production
+ Logistics
+ Scouting
+ Schedule & Shotlist
+ Production Design
• Production
+ Produced
+ Directed
+ Shot
• Post-Production
+ Post Supervision
+ Offline Picture Edit
+ Sound Mix & Master
+ Color Grade
+ Online Picture Edit & Final Assembly
Shoot Days: 1
City: Brooklyn, NY
K. RaShaé was founded in New York by Kalisha Price. The luxury women's clothing line is an ode to the confidence and beauty that personifies womanhood. Each season features purpose-driven designs that celebrate individuality, self-love, and self-expression.
Requirements
Each season features purpose-driven designs that celebrate individuality, self-love, and self-expression. This season’s theme was “masterpiece” and K. RaShaé needed a video that represented the new Masterpiece collection, which is a celebration of the perfectly imperfect being.
Solution
K. RaShaé brought us a concept developed by their in house creative team and tasked us to bring it to life. The end result was a dynamic, avant garde fashion video that played as well on the runway as it did on social media.
Identity
K. RaShaé clothing empowers women to embrace their individuality, go after all their dreams, and know that they are Fearfully and Wonderfully Made™.
“Goodbrother is an amazing company with creative people that have a ‘can do’ attitude. I proposed a very detailed production and they brought it to life perfectly on a very tight timeline. You will feel like family after working with them.”
— TERRANCE PRICE, CREATIVE DIRECTOR FOR K. RASHAÉ
Live Action Shoot
Shot at a soundstage in Brooklyn, we utilized the Movi Pro kit and a technocrane in order to achieve the sort of stable, sweeping, fluid shots necessary to deliver the pacing a modern fashion brand needs to present.
Timeline
K. RaShaé’s concept was in great shape, which allowed for a quick turnaround from creative development through final delivery. The entire process took just over 5 weeks, with post-production taking up the bulk of that time. We are able to enter pre-production and shoot this piece in just 6 working days.
Final Cut
Here’s what we delivered
